Walmart Marketplace Fees (2026): Referral Fee Table Highlights
Published on January 10, 2026
Walmart Marketplace uses category commission rates that vary by category and price tiers. This summary highlights key examples from the official referral fee table and shows how to estimate profit.
Quick fee table (US, 2026)
Fee base = total sales price| Fee | Rate | Formula / note |
|---|---|---|
| Referral fee | Varies by category | total sales price x category rate |
| Monthly fee | $0 | No setup or subscription fee listed. |
| WFS fulfillment | Optional | Add fulfillment and storage if used. |
Official fee structure highlights for Walmart Marketplace:
- Referral fees vary by category and rate band.
- Referral fees apply to the total sales price.
- Total sales price can include item price and shipping paid by the customer.
Related calculators & long-tail topics
1) Walmart Marketplace fee structure
Walmart Marketplace notes zero setup and monthly fees. The primary selling cost is the referral fee, which is deducted when a sale is completed. Referral fee rates depend on product category and can be tiered by price.
2) Referral fee table highlights
- Apparel & Accessories: 5% for items priced at $15 or less; 10% for $15-$20; 15% for above $20.
- Appliances - Compact: 12% up to $300, then 8% for the portion above $300.
- Electronics Accessories: 15% up to $100, then 8% for the portion above $100.
- Jewelry and Precious Metals: 20% up to $250, then 5% for the portion above $250.
Use the full category table to confirm your exact fee and tier breakpoints.
3) Profit formula
Apply a simple formula to estimate net profit after fees:
Net profit = order total - (referral fee + fulfillment or shipping + COGS + other costs)
FAQ
What is the Walmart Marketplace referral fee?
Walmart charges a category-based referral fee on each order. Rates can be tiered by price.
Does Walmart charge a monthly subscription fee?
No. Walmart Marketplace does not list setup or monthly subscription fees.
What is the fee base?
Referral fees apply to the total sales price, which can include the item price and shipping paid by the customer.
Are WFS fulfillment fees included?
No. WFS fulfillment and storage fees are optional and should be modeled separately.
Do referral fees vary by category?
Yes. Each category has its own rate and price-tier rules in the official table.
Are furniture category commission rates different?
Often yes. Furniture and other bulky categories can have their own referral fee tiers, so verify the current table before pricing.
Are returns or advertising included?
No. Returns, advertising, and other operational costs are not included in the referral fee.
How can I estimate profit quickly?
Use the Walmart fee calculator and enter your price, shipping, and costs to see net profit and margin.