Walmart Marketplace Fee Calculator
Estimate Walmart referral fees by category and see your profit after costs.
Batch mode: import CSV (up to 100 SKUs) and export a profit statement.
Latest official references (expand) · Updated Jan 13, 2026
- Referral fees vary by category and price band.
- No listing fee; fees are charged per order.
- WFS fulfillment fees vary by size tier and storage usage.
FAQ
What is the Walmart Marketplace referral fee?
Walmart charges a referral fee on each sale. The rate depends on your product category and sometimes on price tiers.
What is the referral fee based on?
Referral fees are calculated on the item's total sales price. In many cases this includes item price plus shipping/handling, gift wrap, and other charges; taxes are treated separately.
Does Walmart charge listing or monthly subscription fees?
Walmart's primary marketplace fee is the referral fee per sale. Sellers generally plan pricing around category referral fees rather than per-listing charges.
More questions (7)
Do referral fees vary by category and price tier?
Yes. Some categories have tiered rates (for example, different percentages above or below a price threshold).
What is WFS and when should I include it?
Walmart Fulfillment Services (WFS) is Walmart's fulfillment option. If you use WFS, include fulfillment and storage fees in addition to the referral fee.
How do WFS fulfillment fees depend on size and weight?
Fulfillment fees typically depend on item dimensions and weight. Model them using size/weight inputs or preset size tiers.
How should I model storage fees?
Storage fees depend on inventory stored over time and may change seasonally. Treat storage as a separate line item and allow users to set a monthly storage estimate.
How do returns affect Walmart profitability?
Returns can add shipping, processing, and restocking costs depending on your setup. Add a return rate scenario input to estimate average profit impact.
How do I calculate break-even price on Walmart?
Break-even price is sale price where net profit is zero: costs + referral fee + (optional) WFS fees + other costs = revenue.
Walmart vs Amazon fees-what should I compare?
Compare category selling fees and fulfillment costs (WFS vs FBA), then compare net profit and effective fee rate using identical inputs.
Guides, snippets & country pages
Keep this collapsed by default to reduce noise in the calculator workflow.
Fee snippet
- Formula: Referral fee (rate × total sales price) + optional WFS fulfillment/storage fees.
- Fee base: Total sales price (item price + shipping/handling charged to the customer).
- Includes: Referral fee by category; optional WFS fulfillment and storage costs.