E-commerce Fee Calculator

Pricing Calculator

Find the price you need to hit a target margin after fees and costs.

Pricing formula basics

Price should cover costs, fees, and your target profit.

A simple way to start: price = (costs + fixed fees) / (1 - percent fees - target margin)

Step-by-step pricing workflow

  1. List your product cost, packaging, and shipping cost.
  2. Add platform fees and payment processing fees.
  3. Choose a target margin and solve for price.
  4. Validate price points with the platform calculators.
Scenario links and related tools

Try pricing scenarios

Etsy fee calculatorShopify fee calculatorAmazon fee calculatorCompare scenarios

Related tools

Marketplace fee calculatorSelling fee calculatorPayment processing fee calculatorProfit margin calculator

FAQ

How do I set a price with fees included?

Start with your product cost and shipping cost, then add the platform fees and target margin to find the price that meets your goal.

Is pricing different for marketplaces vs direct checkout?

Yes. Marketplaces add listing, transaction, or referral fees, while direct checkout focuses on payment processing fees.

More questions (2)

What target margin should I use?

It depends on your category and competition. Many sellers test 20 to 40 percent margins and adjust based on demand.

How can I validate pricing quickly?

Run a few scenarios in the platform calculators and compare net profit across price points.