Etsy Offsite Ads Fee 2026: 12%/15% + $100 Cap (Calculator)

Q: When does the Offsite Ads fee apply?

The fee applies only to orders attributed to Offsite Ads. It does not apply to sales from Etsy search or your direct traffic.

Q: What are the Offsite Ads rates?

Etsy lists 12% for shops at or above the annual sales threshold and 15% below it. Always confirm the current rates.

Q: Is there a fee cap?

Etsy states a per-order cap for Offsite Ads fees. Check the official policy for the latest amount.

Published on January 10, 2026

Updated Jan 16, 2026 - Sources [1] [2]

Etsy Offsite Ads fees apply only when a sale is attributed to an ad. This guide summarizes the official 2026 rates, the fee cap, and how to include Offsite Ads in your profit calculations.

Quick fee table (2026)

Fee base = order total

Scenario	Rate	Note
Shops >= $10k	12%	Required participation.
Shops < $10k	15%	Optional participation.
Fee cap	$100	Max fee per order.

Open Offsite Ads demoSee the fee impact on a $55 order.

Official rate summary

12% fee for shops that have earned $10,000+ in the last 365 days.
15% fee for shops below $10,000 in the last 365 days.
Fee cap is $100 per order.

When the fee applies

The Offsite Ads fee applies only to orders attributed to offsite ads. If the sale comes from Etsy search or your direct marketing, this fee does not apply.

How to model Offsite Ads in a calculator

Enter your sale price and shipping charge.
Enable Offsite Ads and choose the correct rate (12% or 15%).
Compare profit with and without the fee to see the impact.

Related calculators & long-tail topics

Sources

[1] Official reference

Etsy Fees and Taxes

Transaction fee base and general fee rules.

[2] Official reference

Etsy Fees & Payments Policy

Offsite Ads fee rate and cap details.

FAQ

When does the Offsite Ads fee apply?