Amazon Referral Fee 2026: 8%-15% + FBA/FBM (US/UK/DE/FR/ES/JP)
Published on January 6, 2026
Updated Feb 12, 2026 - Sources Amazon selling fees and Fulfillment by Amazon
Amazon referral fee is category-based (often 8%-15%) and usually uses this formula line: order total x referral %.
FBA adds a fixed per-unit fee; FBM adds your shipping/handling costs. US/UK/DE/FR/ES/JP marketplaces differ, so validate in amazon fee calculator 2026 with official sources.
- Moved referral-fee category intent to the top path for faster answer finding.
- Clarified FBA/FBM split so users can model fulfillment separately from referral %.
- Added direct workflow actions: calculate, compare, continue last scenario.
Search intent map (Amazon)
One query intent maps to one primary URL to keep ranking signals concentrated.
| Query | Target URL | Intent |
|---|---|---|
| amazon referral fee by category | /blog/amazon-referral-fees-by-category | Category-led Amazon referral fee lookup intent. |
| amazon referral fee chart | /blog/amazon-referral-fees-by-category | Table/chart intent maps to category guide. |
| amazon referral fee | /blog/amazon-referral-fees-by-category | Head referral-fee intent is anchored to the category guide. |
Amazon fees 2026 combine percentage-based referral fees and per-unit fulfillment costs. This breakdown explains how Amazon fees are calculated and how to estimate profit per order.
Quick fee table (US, 2026 · Updated Feb 12)
Fee base = order total| Fee | Rate | Formula / note |
|---|---|---|
| Referral fee | Varies by category | order total x referral % |
| Fulfillment fee (FBA) | Fixed per unit | Varies by size tier and weight. |
| Closing / min referral | Category-specific | Enable only if it applies to your category. |
Example: $44 order with 15% referral fee = $6.60.
If you want to compare Amazon against other platforms, use our platform fee comparison guide to model the same price across Etsy, Shopify, and Amazon.
UK-specific: Amazon seller fees UK (2026) and Amazon fee calculator UK.
Related calculators & long-tail topics
- Amazon referral fee calculator by category
- Amazon selling fees update (2026)
- Compare Amazon scenarios vs Etsy and Shopify
- Marketplace fee comparison guide
- Amazon referral fees by category
- Amazon FBA fulfillment fees guide
- Amazon FBM vs FBA fees
- Do Amazon fees include shipping?
What Amazon fees usually include
Your per-order selling costs typically come from:
- Referral fee: a percentage of the order total, varies by category and marketplace.
- Fulfillment fees: FBA pick & pack / handling (often fixed per unit, depends on size tier and weight).
- Other per-order fees: closing fees (category dependent), payment/processing, or other adjustments.
- Your own costs: COGS, inbound shipping, packaging, and shipping (for FBM).
1) Referral fee
The referral fee is usually the biggest line item. It’s calculated as a percentage of your order total (often including shipping charged to the customer, depending on marketplace rules).
Referral fee = Order total x referral fee %
2) FBA fulfillment fee (if you use FBA)
FBA fees are typically fixed per unit based on size tier and weight. This means your fee doesn’t scale with price the same way referral fees do.
For a simple profit model, treat FBA fulfillment as a fixed per order amount.
3) Simple profit formula per order
A straightforward per-order profit formula is:
Profit = Revenue - (Referral fee + fulfillment + other Amazon fees) - (COGS + shipping + other costs)
Example: quick per-order estimate
Example using the US "All other categories" referral fee:
Profit = Revenue - (Referral fee + fulfillment fees) - (COGS + shipping)
If your category uses the 15% referral fee with a $0.30 minimum, plug 15% into the formula and verify against the official table.
FBA fee examples from the official page include a T-shirt at $4.67, a baby cot at $12.27, and a monitor at $44.19. Treat these as illustrative benchmarks and confirm your size tier.
Action: Recalculate this week's top SKU first
Run one Amazon scenario with your current referral % and fulfillment cost, then compare with Etsy or Shopify before repricing.
Tips to improve Amazon margins
- Optimize category/variation choices so you use the correct referral fee % for forecasting.
- Reduce dimensional weight and packaging size to lower FBA fees.
- Track contribution margin per SKU to identify “revenue-heavy but profit-light” products.
FAQ
What are Amazon seller fees?
Amazon seller fees usually include a category-based referral fee plus fulfillment costs (FBA fulfillment fees or your own FBM shipping/handling costs), with additional fees depending on category and services.
How much are Amazon seller fees?
It depends on your product category and fulfillment method. A simple model is: (order total × referral fee %) + FBA fulfillment fee (or your FBM shipping costs) + any category-specific closing or minimum fees.
What is Amazon's referral fee in 2026?
Referral fees vary by category and marketplace. Many categories fall in the 8% to 15% range, but always confirm the exact rate for your category in Seller Central.
Does the referral fee include shipping?
In many marketplaces the referral fee is calculated on the total amount paid by the buyer, which can include shipping. Verify the rule for your region.
What are FBA fulfillment fees?
FBA fees are per-unit charges based on size tier and shipping weight. They are typically fixed per order and do not scale with price.
How do I model FBM instead of FBA?
Set fulfillment fees to zero and add your own shipping and packaging costs under costs to model FBM profit.
Is there a minimum referral fee?
Some categories have a minimum referral fee. If it applies, include it in your model using the official category table.
Are closing fees still charged?
Closing fees apply to specific categories. Use the official fee table to confirm if your category includes a closing fee.
Do these estimates include storage or advertising?
No. Storage, advertising, returns, and other operational costs are not included in the per-order fee formula.
How can I estimate profit quickly?
Use the Amazon fee calculator and input your referral rate, fulfillment fee, and product costs to get instant profit and margin.
Data accuracy & source
Amazon fees vary by category, marketplace, and program. Always verify your exact referral fee % and fulfillment fees in Amazon Seller Central and official Amazon documentation for your region.
- Amazon selling fees and pricing (official)
- Fulfillment by Amazon overview and fee examples (official)
Related tools
Use the calculator below to model real profit, then compare Amazon against other platforms.
Need a quick cross-platform view? Jump to the fee comparison page.
Updated 2026 guide
For the newest official fee details and examples, read:
Amazon selling fees update (2026) →
Amazon fee news:
Conclusion
To understand Amazon profitability, model referral fees (percentage) and fulfillment fees (often fixed per unit) separately. With a simple fee model, you can price confidently and protect your margins.
Next read
Continue with our Shopify fee guide to compare different fee structures.